Posted: Sep 12, 2024

Full-time Admissions Outreach Coordinator

Nicolet College - Rhinelander, WI

Application Deadline: N/A

Nicolet College

Salary: See Position Description

Job Type: Full-time

Job Number: 1500000272

Location: Rhinelander, WI

Department: Community Engagement & Foundation

Position Summary

At Nicolet College, our mission is to transform lives and enrich communities, and we see change as an opportunity to transform even more lives and to serve our communities even better. To accomplish this mission, we are redesigning higher education to serve today's learners in the most inclusive, creative, and flexible ways imaginable. We are responding with innovative programs, strong employer partnerships, and student-centered practices. Are you interested in serving our college community by supporting the admissions team and lead events? If so, we can't wait to meet you!

Under the general supervision of the Admissions Manager, the Admissions Outreach Coordinator is a dynamic and integral role within the Nicolet College Admissions Office. This position is responsible for planning, coordinating, and executing a variety of admission events, as well as developing and managing communications campaigns to engage various audiences for recruitment and enrollment purposes. The ideal candidate will have a passion for higher education, exceptional organizational skills, and experience in event planning and communications.

Primary Duties and Responsibilities

(This list is not all-inclusive; other duties may be required and assigned.)
Admissions Communications

• Develop year-long multi-channel communication plans for the admissions team including recruitment, dual-credit, and other audiences; work with other campus departments to identify and align communications to audiences, ensuring effecting timing and calls to action.
• Create and execute email marketing campaigns to nurture prospective students throughout the admissions funnel, from inquiry to enrollment.
• Create and execute email marketing campaigns to additional audiences including dual-credit students, current students and stop out students.
• Source recipient lists from various internal and external entities.
• Develop compelling and personalized content, including copywriting and design elements, that resonate with different segments of the prospective student population.
• Maintain existing communication assets (e.g., SMS, email, mail); create new assets as needed.
• Utilize CRM tools to segment audiences and tailor messages to specific audiences, ensuring personalized and relevant communication.
• Track and analyze the performance of campaigns, using metrics such as open rates, click-through rates, and conversion rates to optimize future campaigns.
• Ensure all communications (e.g., email, SMS) comply with legal regulations, institutional policies, and best industry practices.
• Work with the Nicolet College Marketing team to ensure accuracy of messaging, continuity of voice, execution of brand standards and timing of messaging (in conjunctions with print and social media).

Event Planning

• Plan, organize, and execute a variety of admission-related events, including College Visit Days, Competition Day, open houses and specialty events.
• Develop and execute timelines for event messaging to internal and external stakeholders including school district staff, students, facilities, faculty, deans and enrollment team members.
• Handle all logistics for events, including reserving spaces, coordinating food, developing itineraries, ensuring technology set up, building registration forms, securing volunteers, developing schedules, and ordering promotional items and other event materials.
• Work collaboratively with Arts & Events Manager and facilities staff to ensure venue availability and food service to ensure smooth execution of events.
• Manage event budgets, track expenses, and ensure cost-effective solutions without compromising on quality.
• Conduct post-event evaluations to gather feedback and assess the success of events, implementing improvements as needed.

Continuous Improvement

• Identify, improve and update processes to better serve the needs of event attendees and stakeholders.
• Work with Admissions team to conceptualize enhancements to existing events and possible alternative event options.
• Ensure alignment of admissions events with college strategic plans and academic priorities.
• Evaluate existing communication efforts and identify opportunities for improvements.
• Work to ensure admissions templates (SMS, letters, email, flyers, handouts) are kept up to date.
• Serve as primary liaison to the Marketing team to relay the communication and event marketing needs of the Admissions team.

Knowledge, Skills, and Abilities:

• Excellent communication skills with an emphasis on writing, proofing, and editing.
• Skilled at creating and delivering content across multiple channels and platforms.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Strong project management and organizational skills.
• Ability to successfully manage multiple projects and deadlines.
• Proficiency in working with marketing automation platforms (e.g., Mailchimp, Constant Contact, Pardot) and CRM systems.
• Ability to work both independently and collaboratively within a team environment.
• Knowledge of legal and ethical standards in marketing, including data privacy laws, advertising regulations and ethical admission practices.
• Ability to adapt to changing priorities and demands.
• Excellent problem-solving skills.

Qualifications

Required Qualifications:

• Associate's Degree
• Minimum two years' work experience in marketing, communications, event management, or a related field.

Preferred Qualifications:

• Bachelor's Degree in Communications, Marketing, Business or related field preferred.
• Experience working in higher education or related field.
• Experience in recruiting or sales position.
• Experience with CRM and/or Student Information System
• Experience with broadcast email platforms and other communication systems (e.g., text, chat).

Other

Physical Demands:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee must demonstrate strong attention to detail and must be able to perform complex tasks without error.
• While performing the duties of this job, the employee will be exposed to normal office conditions and usual office equipment such as telephone, personal computer, printers/copiers, reports, and files.
• The employee will be constantly required to sit, talk, hear, and type/write.
• The employee will be frequently required to stand, walk, touch/handle/grasp (using hands and fingers), and reach with hands and arms.
• The employee must occasionally bend or squat and lift and/or push up to 25 pounds of general office items.
• Specific vision abilities required by this job include close, far, and field of vision.
• This position requires regular and punctual employee presence.

Compensation:
The typical starting pay range for this position is $23.91-27.33/hour commensurate with qualifications and experience. Includes a comprehensive benefits package.

Application Procedure:
Apply at nicoletcollege.edu/employment. Attach a cover letter addressing how your background and experience are consistent with the required and preferred qualifications of the position, a current resume, and unofficial college transcripts. Applications received by 4 p.m. on Friday, September 20th, 2024, will receive full consideration. The position will remain open until filled.

Nicolet Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities.

To apply, please visit https://apptrkr.com/5598588

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