Essential Functions and Responsibilities

The following duties are primarily performed and are essential for this position.  Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position.  Other duties may be required and assigned.

• Lead and partner with Marketing, Student Services, Instructional Divisions, and other FVTC staff to develop, implement and manage recruitment plans to engage and convert prospective students to enrolled students.

• Build and maintain relationships while abiding by FVTC’s Confidentiality policy, both in person and through the utilization of technology to include the college’s student relationship management (CRM) system. This includes follow-up with contacts via phone, email, text, etc.

• Analyze data by communication mode to establish return on investment.

• Utilize the CRM system to enter information, record, and maintain lead records to ensure targeted communication is distributed per established rules to prospective students.

• Coordinate and execute one-on-one and/or group tours for a variety of audiences to include middle school and high school students, adults, displaced workers, families, high school students and community organizations to discuss FVTC programs, admissions requirements, paying for college, and developing a plan for transition from their current situation to being an enrolled student.

• Serve as FVTC’s point of contact for student recruitment activities beyond FVTC’s campus.

• Disseminate FVTC marketing material and publications in all outreach efforts.

• Using data, evaluate and analyze events and conversion efforts and make recommendations for improvement. 

• Evaluate prospective student interests using college and career exploration tools to promote career discovery and program exploration and build confidence in their FVTC program choice.  

• Assist prospective students in navigating the admissions process.

• Evaluate and analyze events and conversion efforts and make recommendations for improvement.

• Evaluate prospective student interests using college and career exploration tools to promote career discovery and program exploration and build confidence in their FVTC program choice.

• Understand and communicate program plans, course schedules, checklists, and admissions requirements.

• Provide assessment (ACCUPLACER) interpretations and referrals for remediation and educational support services.  

• Assess student needs and provide referrals to college and community resources to support the educational goals of the student.

• Work with other departments at FVTC, to include Partner with various departments in advisory committee meetings to develop future marketing plans, such as outreach at job centers, career fairs, etc.

• Disseminate SEM Snapshot and targeted program activities to academic departments as needed.

Non-Essential Functions and Responsibilities

• Provide input to the marketing staff on the development of FVTC marketing communications as they relate to student recruitment.

• Recruit, train, and oversee Peer Leaders and Interns.

• Interview and Train new Admissions Specialists

• Involvement in strategic planning activities and initiatives.

Minimum Qualifications

Education and/or Experience Requirements:

• Associate’s Degree in related field required, AND

• Two to three years recent, related experience which includes responsibility for working with students in providing entrance, program information, guidance in a college educational or transitional program, providing information to students on college admission, financial aid, and/or registration processes, OR

• An equivalent combination of education, training, and experience related to sales and/or marketing.

Licenses, Certifications, and Other Requirements:

• Valid Driver’s License required.

• Subject to FVTC's Motor Vehicle Records (MVR) Check.

• Demonstrated experience working with a diverse adult student population required.

• Knowledge and experience regarding the needs of students with multiple educational barriers required.

• Ability to design data collection systems and utilize data to evaluate and improve service delivery required.

• Intermediate skills in Microsoft Excel required.

• Knowledge and experience working with electronic student records systems required, preferably Workday and PeopleSoft.

• Advanced presentation skills preferred.

In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. 

Work Environment

• Work must be completed in person with optional virtual of 1 day per week after 1 year.

Work environment may change based upon college needs.

Physical Requirements

• Sitting: This role requires periods of sitting while performing tasks and utilizing computer systems. 

• Mobility: While some of the work is desk-based, occasional mobility may be necessary for attending meetings, tours, or events within the workplace and offsite 

• Lifting and Carrying: The role requires occasional/continuous lifting and carrying of light to moderate items (50 lbs).

• Climbing: Capability to climb stairs or ladders, if applicable to the job.

• Fine Motor Skills: This role may need precise hand movements or manual dexterity for activities such as writing on a whiteboard, demonstrating experiments, or using instructional technology like computers.

• Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury.

• Communication: Clear verbal and written communication skills are essential for interacting with employees, candidates, and stakeholders, both in-person and through electronic means. 

• Travel: Required to travel to high schools. Organizations and Businesses for recruitment activities 

• Driving: Valid driver's license and ability to operate a vehicle, including 12 passenger van